Southern Motor Group

Southern Motor Group is a chain of VW dealerships in the South East of England. Each dealer is an authorised Volkswagen van sales and VW service centre, offering the very best in new and used commercial vans, as well as approved service and MOT facilities.

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A Continuing Partnership

I have been working with Southern Motor Group for a number of years now. When we started out together, they had a flat HTML site that they couldn’t easily update with their used stock, and it also meant that they couldn’t update their vehicle offers – so they were often displaying out of date content.

The first priority was to replace the site with something they could easily update. Their used stock changes on a daily basis, so it needed to be simple!

Reviewing Performance

As well as creating new sites for each of their dealerships, we also regularly report on performance. As well as visitor analytics, we also track how many calls are made through the site via the use of dynamic telephone numbers.

We also review their AdWord campaigns on a monthly basis, and using the data we’re able to collate we make informed suggestions on where improvements can be made across their network of sites, and on the campaigns themselves with the goal of reducing overall CPA.